https://medium.com/boosterstage/the-purpose-of-business-is-to-create-and-keep-a-customer-e466d9d1b487

The Purpose of Business is to Create and Keep a Customer

One of my all-time favorite business quotes is from the sagacious Peter F. Drucker, who famously said:

The purpose of business is to create and keep a customer.

In Management: Tasks, Responsibilities, Practices Drucker spends a whole chapter discussing what exactly a business is.