What is Q Score?
Q score/Q rating/Q factor is the recognized industry standard for measuring consumer appeal of brands personalities, characters and programs. The greater the Q Score, more popular the personality or the brand. Q Scores and other variants of evaluations are primarily used by the media for advertising and public relation maintenance
https://en.m.wikipedia.org/wiki/Q_Score
How to improve
https://study.com/academy/lesson/what-is-q-score-definition-research.html
https://www.theglobeandmail.com/arts/the-power-of-q/article4139820/
https://www.bizjournals.com/sanjose/stories/2001/09/03/focus2.html
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/11923-q-score.html